Last updated: 09/02/2024

Do you have a product, tool, course, service, event, newsletter, application, book, job posting, or something you want to show off?

If you want to promote it in the Python Snacks newsletter, please see below to see if it is a fit for you (or, if you’re uncertain, just reach out directly - I’m happy to help)!

Check out a sample issue here.

Fast Facts

  • Focused on Python programming.

  • Sent out weekly on Wednesdays.

Audience Details

  • 400 active subscribers

  • Average Open Rate: 50%

  • Average CTR: 6%

  • Diverse audience spanning from engineers, developers, teachers, entrepreneurs, and more.

Types of Advertisements/Sponsorships

We offer 3 types of ad placements:

  • Newsletter Advertisement: These appear near the top of the newsletter, up to 300 characters, one image, and up to 2 CTA’s.

  • Python Pantry Placement: These are smaller, 150 character ads near the bottom of the newsletter under the “Python Pantry” section.

  • Website Advertisement: Place your ad in all articles on the website.

More details are below for each one.

Newsletter Sponsorship

Highlights appear near the top of the newsletter, directly under the introduction section. Each newsletter receives 1 highlight. With this, you’ll get the following:

  • Top of the newsletter: It’s one of the first sections people will see when they open the newsletter.

  • Multiple CTA’s: Up to 3 CTA’s per sponsorship: 1 in the image, 2 links.

  • 300 Character Limit

  • Up to one image

These kinds of sponsorships are great if you want to promote your brand effectively and efficiently. Provide a copy of your ad with brand assets and I’ll write it so that it fits the style of the newsletter.

Sponsorship Payment Options: CPC, Flat Rate

  • CPC: Cost Per Click - $2.50 per click

  • Flat Rate: $35/send

Python Pantry Placement

Unclassified ads fall under the “Python Pantry” section. Up to 3 unclassified ads are allowed per edition. With this kind of advertisement, you’ll get the following:

  • One CTA: 1 link to your advertisement website.

  • 100 Character Limit

  • No images

These kinds of sponsorships are perfect for job postings, launches, courses, books, and so much more.

Sponsorship Payment Options: CPC, Flat Rate

  • CPC: Cost Per Click - $1.50 per click

  • Flat Rate: $20/send

Website Ad Placement

Place your advertisement/sponsorship on all pages of the website. With this, you’ll get the following:

  • Middle of the web page: As users are engaging with the article, they will see your ad ~halfway through the article.

  • Public website listing: Users don’t need to log in to their accounts to view the edition on the web.

  • Multiple CTA’s allowed: Up to 2 CTA’s per placement.

  • 300 Character Limit

  • One image

Unlike newsletter placements, the website advertisement are purchased for a specific time frame: daily, weekly, or monthly. These are flat fees and can not be purchased following CPC or CPA models.

This ad will be served across all articles.

Ad Placement Rates:

  • Daily: $30/day

  • Weekly: $175/week

  • Monthly: $800/month

Bulk Discounts

If you purchase multiple advertisements/sponsorships, I am able to offer discounts up to 15% if purchasing with a flat fee. If purchasing with CPC, a discount can not be applied.

None of these interest you? Have any questions?

Get in touch using the button below. Let’s chat!

TL;DR: Terms and Conditions

  • Python Snacks have the right to reject any sponsorship for whatever reason, whenever.

  • All advertisements and sponsorships are flat rates unless negotiated otherwise. Prices are based upon number of subscribers, open rates, and click through rates at the time of inquiry.

  • Sponsorships must be paid in full at least 7 days prior to serving your ad. Once a sponsorship is fully paid for, I am unable to provide a refund.

  • Python Snacks can not guarantee the success of your sponsorship or ad.

  • The rates may change at any time for any reason. Previous sponsors may not be grandfathered into the new rates. Notification to previous sponsors will be given if rates change.

  • Bulk sponsorships will receive a discounted rate.